OptiMate
Your best mate on media planning
Covers different use cases
Built to cover most common industry needs when planning branding campaigns at Meta. Use it to improve your campaign outcomes by leveraging on different objectives, campaign duration, audiences and frequency controls.
Optimize Meta Ads results
Run hundreds of campaign predictions instead of simulating manually. Having a full map of possibilities will allow you to take better decisions based on accurate data, using Meta's real time predictions for Reach & Frequency campaings.
Test & Learn with experimental design
Go beyond and complement media results with Meta Brand Lift tests to measure impact on brand outcomes. Using experimental design to truly measure incremental results will provide more robust insights to take better media decisons.
Unlock the power of media planning for Meta Ads
OptiMate is a Meta open-source tool to fetch Reach & Frequency predictions for branding campaigns at scale. Predicting hundreds of campaign media outcomes (reach, frequency, CPM) to identify the one that best brings optimized results. Data can be used also as a hypothesis generator for Brand Lift Multi-cell studies at Meta to measure media impact on brand outcomes (ad recall, message, intent, etc.)