Welcome to OptiMate
What is OptiMate?
OptiMate is a Meta open-source tool to fetch Reach & Frequency predictions for branding campaigns at scale. Predicting hundreds of campaign media outcomes (reach, frequency, CPM) to identify the one that best brings optimized results. Data can be used also as a hypothesis generator for Brand Lift Multi-cell studies at Meta to measure media impact on brand outcomes (ad recall, message, intent, etc.)
Why OptiMate?
- Migrates from manual processes to automation, driving time efficiencies.
- Covers different use cases, according to most common industry needs.
- Detects possible overspends when configuring campaigns, even before its launch.
- Promotes incrementality by incentivizing the use of Meta's Brand Lift to measure impact on media and brand outcomes.
- It’s open source. You can use it freely, build on top of it, collaborate with us, and replicate results.
Getting Started
Get started by making sure you have all the prerequisites.
Then take a look at the different use cases and sample codes to choose the most suitable for you.