FAQs

Q1: Is there a user interface for OptiMate?

A1: No. Our goal is that each user develops its own user interface. This assures that it will be compatible with each user environment or internal planning tools/systems

Q2: Who is OptiMate relevant to?

A2. To any active Meta Ads users that are interested in improving results for branding campaigns (using Reach & Frequency objectives). Also for users that are interested in exploring brand business outcomes in addition to media outcomes.

Q3: What are the main requirements to integrate OptiMate?

A3: Having an active Facebook account, being able to admin or manage a Meta Ads Account (Through Meta Business Manager or Meta Ads Manager) and create a Meta app in Meta for Developers.

Q4: Is it possible to customize placements such as Facebook feed, Instagram stories, etc.?

A4: By default all modules consider automatic placements (a best practice), except for Module 9 that uses only Facebook InStream video placement by design. In case you need to customize placements you can take a look at the Meta for Developers Placement Targeting documentation, sky is the limit!

Q5: Are predictions static or fixed?

A5: No. Each prediction will vary depending on selected Ad Account, Facebook Page and Instagram Account. Furthermore, temporality plays a big role. The same input parameters might bring different results depending on lower or higher seasonalities (holidays or end of the year for example). OptiMate uses the same reserve Reach & Frequency system/buying type, that means that time/dates are also a variable to consider.

Q6: Can I use OptiMate with Auction objectives?

A6: No, as OptiMate relies on Reach & Frequency reserve system, it is limited to the same objectives that R&F uses: Reach, Awareness, Traffic, Video Views and Engagement.

Q7: How accurate are OptiMate predictions versus real results?

A7: It's very accurate as predictions are based on the Reach & Frequency reserve system. As soon as you reserve the campaign you simulate, more accuracy you will have when comparing predictions versus post-campaign observed results.

Q8: What is the difference between Meta Ads Manager Reach & Frequency predictions or Meta Campaign Planner predictions versus OptiMate?

A8: Underlying data is the same (R&F predictions) among these systems, but OptiMate adds a layer to drive time efficiencies with the automation of the Marketing API by providing hundreds of simulations in a very short time compared to commonly used manual processes. A very simple analogy is: OptiMate is not meant to re-invent the wheel, but to produce it at scale.